Outdoor digital signage is working with remarkable hardware to promote and increase branding for any number of businesses.
Branding is moving away from static posters or even newspaper print, still a simple flat panel screen TV along with a basic content player is being installed to seize your eye with jaw dropping impact.
Outdoor digital advertising is in most shopping centers, airports, ferry ports and train stations. Even small businesses are using them to promote their items in store and strengthen sales.
Outdoor electronic advertising is a marketing solution that can sell or enforce you brand 24 hours per day, so is the budget worth it? Well it certainly is as many advertisers are configuring this method to get their marketing point across, now using new systems you can broadcast your ad to local mobile/cell phones perfect for messaging to local people.
Outside dynamic signage will switch previous advertising methods within the next 2 years this is the motive why many newspapers have gone on-line, so they can advertise for customers but the return on investment is very poor in comparison to outdoor digital advertising.
Outside electronic advertising – defending your investment
Outdoor electronic signage is located outdoors, still we are all aware of how fragile the displays are, if you have ever had an LCD or plasma screen, you will know they are much thinner than CRT screens and the slightest bang can smash the screen and make the Television ineffective.
Have you ever asked associates and relatives about their new flat screen TV when they have infantile offspring, you will see that a plasma or LCD television is effortlessly ruined; this could be from your child’s favourite toy or a gaming consoles handset by mistake hitting the screen.
Now a commercial display that is used for dynamic signage can cost in excess of $2,500 per display so protection is a requirement, or else it is quite pointless in fitting the costly displays if they are not protected.
Now visualize the hazards when you place a commercial screen outdoors, you have the possibility some lout will through a rock or stone at the display and if it hits the TV, you are sure to have an pricey substitute cost, however on the other hand if the monitor is enclosed in an LCD enclosure, this will deliver all the protection needed, especially if the unit is fitted to a wall high up at say 12 feet from the path.
Out-of-doors digital advertising defense with an LCD enclosure
Sunlight Issue.
There are quite a lot of problems to watch for, first there is the sunlight if the monitor is placed too near the front of the enclosure the heat build up will over a time start killing the pixels in the screen making the screen fail before it should.
Resolution.
An LCD enclosure must be fitted with a UV filtered viewing window; this will filter out most of the harmful UV rays that kill the pixels and another point is the screen must have a minimum of 2″ opening between the television and the door or else this gap will trap the heat and it will not disperse.
Vandalism Dilemma.
When you leave outside dynamic signage unattended in isolated locations, there is a huge potential they will get smashed if there is no fortification.
Solution.
An outdoor electronic marketing enclosure offers different solutions against vandalism, regular units that are designed to be mounted from ceilings or high up on walls, keeping everything out of arms way, stopping vandals from spray painting the display.
Then there is the locks, look out for out-of-doors electronic marketing enclosures that are fitted with high security door locks as most makers fit ordinary locks that are easily compromised by a screwdriver.
Let us contemplate the viewing window, now when using digital out-of-doors advertising devices in volatile areas you need to also upgrade the viewing window thickness, look for a company that provides these in several thicknesses up to and including ?” (19 mm).
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
Published at: Articlicious Article Directory – http://articlicious.com
DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Articlicious without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Articlicious do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Articlicious's support or sponsorship for this article. Articlicious is an article publishing service. Please read our Terms of Service for more information.
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured article: Beyond Hiroshima - The Non-Reporting of Falluja's Cancer Catastrophe.
No comments:
Post a Comment